Ruby said when it comes to examining these issues, the tide is turning. “A recent study that just came out that revealed that taking a one-week break away from social media can actually reduce depression, anxiety, and overall feelings of angst,” Ruby said. “So I think the solution here is actually to fund more of the studies and medical research and psychological research around social media.”
“Social media has created a flattened hierarchy where everyone’s opinion is treated the same,” Ruby said. “This is widely problematic because there is no structure to what opinions we should listen to and what opinions we need to filter out during a crisis.”
Social media guru Kris Ruby, CEO of White Plains’ Ruby Media Group, talks recent updates in the world of online branding and apps.
It is easy to be a keyboard warrior and say mean things to people
Clubhouse is not an opportunity for you to stand on a virtual stage and go off on a power trip. The digital divide of the stage and audience is part of the problem. - Kris Ruby
SEO and Digital Public Relations: Content Marketing Tips (Masterclass) Don't miss this public relations and content marketing masterclass. Join public relations maven Kris Ruby, CEO of New York-based PR Agency Ruby Media Group, and discover how to maximize the impact of your press coverage.
Ruby is at the epicenter of the social media marketing world and speaks to associations leveraging social media to build a personal brand.
If I propose a social media marketing campaign on how to effectively reach millennials through targeted digital public relations and you go off-brand and start tweeting points that derail the PR campaign, the dollars will ultimately be wasted because a new fire has to be put out said by expert Kris Ruby
Facebook states that it is currently working to reduce the spread of fake news with machine learning that 'predicts what stories may be false' and by reducing the distribution of content 'rated as false' by independent third-party fact-checkers. There are several problems with this, observed Kristen Ruby, social media consultant
Kris is the CEO of Ruby Media Group and Medical Practice PR, an award-winning medical public relations agency that helps doctors leverage the power of digital PR to increase media exposure for their practice. - Brent Lacey
Kris walked us through the key elements and issues we should consider in crafting a modern PR plan—one that works well with your B2B content marketing strategy.
Every time you read a headline about a brand being canceled, that brand has to spend millions of dollars in consulting fees for a crisis or P.R. firm, legal fees, management consulting fees, contractor or vendor fees, design
These cancellations cost brands millions to pivot—and every time a small business is canceled, the likelihood of them coming back is even harder because they don’t have access to the same capital source for revival
Facebook states that it is currently working to reduce the spread of fake news with machine learning that 'predicts what stories may be false' and by reducing the distribution of content 'rated as false' by independent third-party fact-checkers. There are several problems with this, observed Kristen Ruby, social media consultant and president of the New York-based Ruby Media Group.
And again they have this social media microphone they are using , saying whatever they want without thinking about any long term consequences and I think this whole ceo activism as a brand strategy is this new and vogue thing and in the moment. It just seems like a really disconnected strategy to me which is why I don’t support it.- Kris Ruby
Here you can find Kris Ruby’s outfit chronicle. She is currently a political commentator and frequently appears on Fox News and Fox Business.
When someone comes to me they start out as a blank canvas on Google and when I’m done with them the canvas is painted
After Kris Ruby graduated from Boston University, she landed a public relations job almost immediately. But after just a week, she discovered that working for someone else really wasn’t in the cards. She was asked to send out a press release, but Kris felt the timing of the release was off, so she scheduled it for a different time to go out through the wire. “In the traditional corporate hierarchy, no one wants to hear that your way is better than theirs. They just want you to do what you are told to do, no questions asked,” she recalls. A week later, she left, confident that she was much better suited to strike out on her own.
From her experience as a regular contributor on television news programs, Ruby said, “TV attire doesn’t change regardless of what is trending in the fashion world. You always see TV guests and anchors in dresses and hair and makeup ready. I don’t see this changing any time soon.”
Kris Ruby, the CEO of New York-based public relations and social media agency, Ruby Media Group, concurred that the evolution of the digital has harmed traditional local news organizations with targeted advertisements.
When your customers are asking why you aren’t active on a platform, maybe it is time to reconsider your strategy of not being active on it
You don’t have to think about colored walls, the filter, or the people in the background in the way of your perfect candytopia photo
It’s so interesting to me that somebody from the PR world so intuitively gets what it means to do inbound marketing correctly. There’s a lot of practical information here for any marketer who has ever considered using PR as part of their strategy
Double occupancy can add up fast and totally defeat the purpose of traveling solo if you are stuck paying for a person who isn’t even there.
It is becoming increasingly challenging to build a business where your sole revenue comes in from third-party social-media platforms, said expert Kris Ruby
You have this huge opportunity to take the knowledge base that you have developed and acquired in your career starting now, Kris Ruby said. You can record it in so many different ways that have not been available to people that have come before us.
Everyone is trying to reveal something, said Kris Ruby, president of Ruby Media Group. Ruby notes the trend is in its freshman year. I do think because Millennials are the ones doing it, on social media this is going to expand very fast.
The number one tip is to work on creating your own personal brand. You should create your own personal website…and you want to put together a portfolio from your internship experience, said PR expert Kris ruby
No matter how great our package is, if we look at the impeachment hearings right now, 4pm is not the ideal time to be pitching the media about someone winning an award, because I know the media cycle is going to be focusing on the impeachment hearings said, Kris Ruby
According to social media expert Kris Ruby, #Trashtag started years ago but recently gained traction. She believes the Netflix show “Tidying Up With Marie Kondo” is why. The popular show teaches people who to declutter their homes, and many are hooked.
I believe every entrepreneur has to find the one way to market themselves that they feel comfortable with – and stick with it.
Kris Ruby, Social Media & Technology Trend Expert, adds to the sentiment and tells me that, "social media marketing should enhance your resume, not detract from it." In other words, you should probably ease up on the Instagram partying pics if you're professional resume is linked to your bio.
Ruby has coined the term micro-cheating, which refers to any individual action on social media that can hurt your partner’s sense of security in the relationship.
When you’re job searching, be consistent and upload an appropriate profile picture onto your social media profiles. The image you currently have on your Facebook, Twitter, or Instagram can potentially be seen by your future employer so it’s important to use an appropriate profile picture
The best agencies are able to adapt to the business challenges a client has and offer them solutions around their pain points. Some months, that may mean content marketing, other months it may mean a heavy focus on digital. The one thing that is consistent is that only offering traditional PR will not satisfy a client for an extended period of time. The age-old question of ROI and "So what?" will soon come up, no matter how many national hits you get.
Publicists speak the same language as journalists more-so than clients, so they understand the sense of urgency that comes with deadlines and filing stories and are able to give them what they need fast
The best marketing strategy for a medical practice includes a heavy focus on content marketing, stated by expert Kris Ruby
Kris Ruby, CEO of public relations and social media agency Ruby Media Group, writes in Observer that you shouldn’t be “friending coworkers you don’t know” on social media: “If you know your colleagues well and you chat a lot at the office, it might make sense to add them on social media. But if you don’t have a close relationship with a colleague, adding them on Facebook or Snapchat might just be awkward. After all, you avoid talking in the break room, so why would you want to connect online?
I love representing people who are making a difference in the world – we primarily represent doctors/MD’s so this is very rewarding. We are also very passionate about health, so we like getting the word out about medical news/advancements.
We push people into this mentality that the whole world is on social media and therefore you need to be too. And I think it’s wrong.
Kris Ruby, a social media expert and the CEO of Ruby Media Group. Your bio on Instagram, LinkedIn, and Twitter should reflect the role that you are seeking. Your social media descriptors can reinforce to hiring managers that you are who you say you are.
Search on Instagram to see if any influencers in that area cover all things related to the property in the neighborhood. Direct message influencers and invite them to do a tour of a building and feature it in their feed.
Ruby, who launched her firm in 2009 soon after graduating from Boston University’s College of Communications. “You need to incorporate an even mix of content marketing, traditional PR consulting and media relations.
From falsely labeled as organic to a full-blown product recall, consumers have complained on social media widely about issues with the Honest companies products.
The number-one mistake business owners make: They want to be all things to everyone, on every social media platform.
You should hire a PR person if you really want someone to package your brand properly and get you out there.
Kris Ruby, President of the Ruby Media Group, knows this full well and advises a strong strategic focus: “The biggest challenge from the agency side is not necessarily the changes in the social media platforms, it is the client’s expectations about what platforms they should be on as new networks become trendy. I firmly believe that social media is a larger part of a cohesive communications strategy
While her public persona is all the rage, Ruby’s number one goal is helping others bring their brands to the spotlight. It was this drive that compelled Ruby to found Ruby Media Group, a public relations and social media agency designed to put clients at the forefront. Ruby is all about turning experiences into learning opportunities, and with 13 internships in communications under her belt prior to starting her own business, she has amassed a wealth of knowledge to help her clients. Now, this WeWork FiDi member drops a few gems on how to set the right focus for your business.
Real-time marketing and PR is all the rage. Follow the news cycle and look for connections to trending stories. If you have a genuine tie-in to the story, let the media know directly. If it’s a breaking news day, find any tie-in that is truly authentic. This applies to social media marketing and public relations campaigns. Show that you are a valuable source by contributing what the media needs.
I encouraged him to start his own business and was intrigued when he followed my direction and started his company, Ruby tells Entrepreneur. That piqued my interest.
Staying connected with your exes on social media and bombarding them with a false sense of ‘happy’ or ‘sexy’ selfies is becoming a popular cultural phenomenon, stated by expert Kris Ruby
The best PR campaigns are those that are cohesively integrated between social media and public relations said by PR expert Kris Ruby