Since Kris Ruby’s three-year-old company, Ruby Media Group, walked away with a head-swelling array of Big W awards–34 to be exact –from the Advertising Club of Westchester on June 6th, Inside Chappaqua decided to give our readers a closer look at Kris and her formula for success.

Three years out of college, Kristen Ruby's firm is growing fast and racking up awards.

"Be transparent from the beginning, even if that means losing potential business.”

In 2009, Kristen Ruby (’09) left her secure corporate job to start her own social media company. Two years on, her risk has reaped rewards and her company is getting national media attention.

Kristen Ruby, the founder of Ruby Media Group, talks about how working as an entrepreneur compares to being employed by a corporate company.

What does it take to stay authentic, in an increasingly inauthentic realm? Meet our pick of India’s top de-influencers today. If de-influencers — currently a small but growing group around the world — can stay the course and multiply, “it could be a public-relations crisis for certain brands,” adds Kristen Ruby, a New-York based social-media analyst, TV commentator and head of an eponymous PR agency.

In the era of AI answers, Ruby notes that the way Google ranks web pages is more important than ever. Instead of a series of links to various perspectives, you might just get one straight answer thanks to Google’s new AI Overviews. “We are switching gears. We are moving from one system of search to another,” Ruby said. “AI is impacting search results in profound ways.”

White Plains-based social media expert Kris Ruby, CEO of Ruby Media Group, says the amount of data social media apps collect on users is alarming, especially in an election year. "The longer you go on, the more powerful those profiles are of each American citizen. That means that you have more data collected on every single person, and with an upcoming election here, you can build a very good voter profile," Ruby says.

She was the first tech analyst to point out these potential concerns regarding Gemini, months before members of the press and users on social media noticed issues with responses provided by the AI.

Discover the online world of suspected murderer Bryan Kohberger. Acclaimed legal experts and digital media analyst Kris Ruby explore Kohberger’s social media posts for criminal intent and trial impact. Starring Social Media analyst Kris Ruby, Former US Marshal Commander Lenny DePaul, Former Commanding Officer of the New York City Police Department's Legal Bureau Paul Mauro, and Former Detective of the Los Angeles Police Department Mark Fuhrman.

Will machine learning monetization of the deceased mean that humans can never truly retire? AI poses new challenges when it comes to monetization of the deceased. Up until now, the problem was manageable, because the barrier to entry to access the technology was significantly greater.

Ruby, who wrote "The Ruby Files — The Real Story of AI Censorship," stressed those in charge of shaping the current information environment must be held accountable.

“As for how the back-and-forth affects her credibility, Kris Ruby, president of Ruby Media Group, a New York-based social media marketing agency, says it may not. “This is pretty normal. People often say, ‘I’m leaving to take a break and then they are back the next day. It speaks to the power of how addictive social media really is,” Ruby explains. “Social media is a powerful business tool, particularly for celebrities and social media influencers. It is very hard to walk away from that and those brand deals. It’s become so engrained in business culture that it’s almost required to be active on social media platforms.”

Ruby Media Group CEO Kristen Ruby tells ‘Fox News Live’ that plagiarism ‘does not benefit humanity,’ saying machine learning ‘circumvents’ copyright laws.

Ruby Media Group CEO Kristen Ruby shared skepticism on X: 'I can’t believe no one thinks this Apple Journal is a big deal. Forget ChatGPT. This is on-device machine learning.

Ruby Media Group CEO Kristen Ruby shared on X: 'If you believe in the concept of 'fake news,' you have seen nothing. At least your news is presented by humans. When AI news anchors replace human news anchors - the concept of fake news will have a totally different meaning.'

The number-one mistake business owners make: they want to be all things to everyone, on every social media platform.

Kris Ruby, a nationally recognized social media expert, shed light on the issue, saying with machine learning and monitoring, it is easy for some posts to slip through the tracks . Ruby says that especially during times of conflict, there's often a tendency to apply broad classifiers to content.

Ruby Media Group CEO Kristen Ruby said, 'If you believe in the concept of 'fake news,' you have seen nothing. At least your news is presented by humans. When AI news anchors replace human news anchors - the concept of fake news will have a totally different meaning.'

Tech critic Kristen Ruby wrote on X that the new suggestions feature can change the nature of journaling by inserting an interface.

Social media expert Kris Ruby joins 'FOX News Live' to discuss the rise of antisemitism on the social media platform TikTok and its impact on Jewish content creators.

According to social media expert Kristen Ruby, there are several factors contributing to the de-influencing trend. Firstly, the economy is a significant factor. With financial uncertainty on the rise, people are being more cautious with their spending.

“This is a widespread issue that is much larger than Portnoy," added social media expert Kristen Ruby. "You can see it in every journalism query and how they are written. Journalists state a hypothesis and look for expert sources to support the hypothesis, even if the hypothesis is not correct."

Kris Ruby, the CEO of New York-based public relations and social media agency, Ruby Media Group, concurred that the evolution of the digital has harmed traditional local news organizations with targeted advertisements. “People quickly learned they could get a much better return on investment with digital advertising dollars deployed on Facebook for way less than they were spending on traditional print ads,” Ruby told FOX Business. “Ads in local papers still play a role in brand building, but they are not the whole marketing communication pie that they once were,” she explained.

“It doesn’t seem even across the board. I don’t think the playing field is level.” She said some on the right who weren’t included in the program, despite meeting all the criteria, are venting in private. “Most conservatives don’t want to go up against the wrath of Elon and what happens when you criticize him,” she said. “We’ve seen that he’s not really applying the terms of service equally across the board.”

"Realistic digital replicas will soon be so good that you won’t know if you are listening to a celebrity or a dupe. In the near future, real media will become virtually indistinguishable from synthetic media, making it difficult to ascertain authentic media from duplicate media created with Artificial Intelligence. This actually erodes someone’s legacy instead of preserving it."

According to social media expert Kristen Ruby, there are several factors contributing to the de-influencing trend. Firstly, the economy is a significant factor. With financial uncertainty on the rise, people are being more cautious with their spending.

Deinfluencers are growing in popularity. On TikTok, 582 million of the 584 million total views for the #deinfluencing hashtag occurred in the 12 months, the platform said in May.

“There are so many dangers of becoming emotionally attached to a person who is actually a bot,” said Ruby, noting the potential of falling for computer-generated words or “feelings” that people can’t or won’t replicate in real life.

We help clients harness the power of AI to facilitate the process of enterprise digital transformation.

Kris Ruby, the owner of public relations and social media agency Ruby Media Group, is now using both text and image generation from generative models. She says that they are effective at maximizing search engine optimization (SEO), and in PR, for personalized pitches to writers. These new tools, she believes, open up a new frontier in copyright challenges, and she helps to create AI policies for her clients. When she uses the tools, she says, “The AI is 10%, I am 90%” because there is so much prompting, editing, and iteration involved. She feels that these tools make one’s writing better and more complete for search engine discovery, and that image generation tools may replace the market for stock photos and lead to a renaissance of creative work.

Ruby said when it comes to examining these issues, the tide is turning. “A recent study that just came out that revealed that taking a one-week break away from social media can actually reduce depression, anxiety, and overall feelings of angst,” Ruby said. “So I think the solution here is actually to fund more of the studies and medical research and psychological research around social media.”

“Social media has created a flattened hierarchy where everyone’s opinion is treated the same,” Ruby said. “This is widely problematic because there is no structure to what opinions we should listen to and what opinions we need to filter out during a crisis.”

Social media guru Kris Ruby, CEO of White Plains’ Ruby Media Group, talks recent updates in the world of online branding and apps.

The more you highlight relevant industry experience and correctly categorize what you are open to, the greater chance you have of being featured.

In PR, momentum matters. Media can have a snowball effect. Media attracts more media. The very worst thing you can do is kill momentum.

Ruby’s group has attracted a significant following on the app, with around 2,000 or so attendees each week. Other political organizations have also built considerable followings on the site, such as the New Civil Rights Movement, which has nearly 8,000 members. Ruby sees the platform as an ideal tool for organizing conversations and sharing ideas. But others anticipate it being a powerful tool in the electoral process.

Clubhouse is not an opportunity for you to stand on a virtual stage and go off on a power trip. The digital divide of the stage and audience is part of the problem. - Kris Ruby

SEO and Digital Public Relations: Content Marketing Tips (Masterclass) Don't miss this public relations and content marketing masterclass. Join public relations maven Kris Ruby, CEO of New York-based PR Agency Ruby Media Group, and discover how to maximize the impact of your press coverage.

Ruby is at the epicenter of the social media marketing world and speaks to associations leveraging social media to build a personal brand.

Facebook states that it is currently working to reduce the spread of fake news with machine learning that 'predicts what stories may be false' and by reducing the distribution of content 'rated as false' by independent third-party fact-checkers. There are several problems with this, observed Kristen Ruby, social media consultant

Kris, you’re just a vault of amazing information.

Kris is the CEO of Ruby Media Group and Medical Practice PR, an award-winning medical public relations agency that helps doctors leverage the power of digital PR to increase media exposure for their practice. - Brent Lacey

Kris walked us through the key elements and issues we should consider in crafting a modern PR plan—one that works well with your B2B content marketing strategy.

Every time you read a headline about a brand being canceled, that brand has to spend millions of dollars in consulting fees for a crisis or P.R. firm, legal fees, management consulting fees, contractor or vendor fees, design

Facebook states that it is currently working to reduce the spread of fake news with machine learning that 'predicts what stories may be false' and by reducing the distribution of content 'rated as false' by independent third-party fact-checkers. There are several problems with this, observed Kristen Ruby, social media consultant and president of the New York-based Ruby Media Group.

And again they have this social media microphone they are using , saying whatever they want without thinking about any long term consequences and I think this whole ceo activism as a brand strategy is this new and vogue thing and in the moment. It just seems like a really disconnected strategy to me which is why I don’t support it.- Kris Ruby

Here you can find Kris Ruby’s outfit chronicle. She is currently a political commentator and frequently appears on Fox News and Fox Business.

When someone comes to me they start out as a blank canvas on Google and when I’m done with them the canvas is painted.

After Kris Ruby graduated from Boston University, she landed a public relations job almost immediately. But after just a week, she discovered that working for someone else really wasn’t in the cards. She was asked to send out a press release, but Kris felt the timing of the release was off, so she scheduled it for a different time to go out through the wire. “In the traditional corporate hierarchy, no one wants to hear that your way is better than theirs. They just want you to do what you are told to do, no questions asked,” she recalls. A week later, she left, confident that she was much better suited to strike out on her own.

From her experience as a regular contributor on television news programs, Ruby said, “TV attire doesn’t change regardless of what is trending in the fashion world. You always see TV guests and anchors in dresses and hair and makeup ready. I don’t see this changing any time soon.”

Kris Ruby, the CEO of New York-based public relations and social media agency, Ruby Media Group, concurred that the evolution of the digital has harmed traditional local news organizations with targeted advertisements.

When your customers are asking why you aren’t active on a platform, maybe it is time to reconsider your strategy of not being active on it

You don’t have to think about colored walls, the filter, or the people in the background in the way of your perfect candytopia photo

It’s so interesting to me that somebody from the PR world so intuitively gets what it means to do inbound marketing correctly. There’s a lot of practical information here for any marketer who has ever considered using PR as part of their strategy

Double occupancy can add up fast and totally defeat the purpose of traveling solo if you are stuck paying for a person who isn’t even there.

It is becoming increasingly challenging to build a business where your sole revenue comes in from third-party social-media platforms, said expert Kris Ruby

You have this huge opportunity to take the knowledge base that you have developed and acquired in your career starting now, Kris Ruby said. You can record it in so many different ways that have not been available to people that have come before us.

Everyone is trying to reveal something, said Kris Ruby, president of Ruby Media Group. Ruby notes the trend is in its freshman year. I do think because Millennials are the ones doing it, on social media this is going to expand very fast.

The number one tip is to work on creating your own personal brand. You should create your own personal website…and you want to put together a portfolio from your internship experience, said PR expert Kris ruby

According to social media expert Kris Ruby, #Trashtag started years ago but recently gained traction. She believes the Netflix show “Tidying Up With Marie Kondo” is why. The popular show teaches people who to declutter their homes, and many are hooked.

I believe every entrepreneur has to find the one way to market themselves that they feel comfortable with – and stick with it.

Kris Ruby, Social Media & Technology Trend Expert, adds to the sentiment and tells me that, "social media marketing should enhance your resume, not detract from it." In other words, you should probably ease up on the Instagram partying pics if you're professional resume is linked to your bio.

Ruby has coined the term micro-cheating, which refers to any individual action on social media that can hurt your partner’s sense of security in the relationship.

When you’re job searching, be consistent and upload an appropriate profile picture onto your social media profiles. The image you currently have on your Facebook, Twitter, or Instagram can potentially be seen by your future employer so it’s important to use an appropriate profile picture

The best agencies are able to adapt to the business challenges a client has and offer them solutions around their pain points. Some months, that may mean content marketing, other months it may mean a heavy focus on digital. The one thing that is consistent is that only offering traditional PR will not satisfy a client for an extended period of time. The age-old question of ROI and "So what?" will soon come up, no matter how many national hits you get.

Publicists speak the same language as journalists more-so than clients, so they understand the sense of urgency that comes with deadlines and filing stories and are able to give them what they need fast

The best marketing strategy for a medical practice includes a heavy focus on content marketing, stated by expert Kris Ruby

Kris Ruby, CEO of public relations and social media agency Ruby Media Group, writes in Observer that you shouldn’t be “friending coworkers you don’t know” on social media: “If you know your colleagues well and you chat a lot at the office, it might make sense to add them on social media. But if you don’t have a close relationship with a colleague, adding them on Facebook or Snapchat might just be awkward. After all, you avoid talking in the break room, so why would you want to connect online?

I love representing people who are making a difference in the world – we primarily represent doctors/MD’s so this is very rewarding. We are also very passionate about health, so we like getting the word out about medical news/advancements.

We push people into this mentality that the whole world is on social media and therefore you need to be too. And I think it’s wrong.

Kris Ruby, a social media expert and the CEO of Ruby Media Group. Your bio on Instagram, LinkedIn, and Twitter should reflect the role that you are seeking. Your social media descriptors can reinforce to hiring managers that you are who you say you are.

Search on Instagram to see if any influencers in that area cover all things related to the property in the neighborhood. Direct message influencers and invite them to do a tour of a building and feature it in their feed.

Ruby, who launched her firm in 2009 soon after graduating from Boston University’s College of Communications. “You need to incorporate an even mix of content marketing, traditional PR consulting and media relations.

From falsely labeled as organic to a full-blown product recall, consumers have complained on social media widely about issues with the Honest companies products.

The number-one mistake business owners make: They want to be all things to everyone, on every social media platform.

You should hire a PR firm if you want someone to package your brand properly and get you out there.

Kris Ruby, President of the Ruby Media Group, knows this full well and advises a strong strategic focus: “The biggest challenge from the agency side is not necessarily the changes in the social media platforms, it is the client’s expectations about what platforms they should be on as new networks become trendy. I firmly believe that social media is a larger part of a cohesive communications strategy

While her public persona is all the rage, Ruby’s number one goal is helping others bring their brands to the spotlight. It was this drive that compelled Ruby to found Ruby Media Group, a public relations and social media agency designed to put clients at the forefront. Ruby is all about turning experiences into learning opportunities, and with 13 internships in communications under her belt prior to starting her own business, she has amassed a wealth of knowledge to help her clients. Now, this WeWork FiDi member drops a few gems on how to set the right focus for your business.

Real-time marketing and PR is all the rage. Follow the news cycle and look for connections to trending stories. If you have a genuine tie-in to the story, let the media know directly. If it’s a breaking news day, find any tie-in that is truly authentic. This applies to social media marketing and public relations campaigns. Show that you are a valuable source by contributing what the media needs.

I encouraged him to start his own business and was intrigued when he followed my direction and started his company, Ruby tells Entrepreneur. That piqued my interest.

Staying connected with your exes on social media and bombarding them with a false sense of ‘happy’ or ‘sexy’ selfies is becoming a popular cultural phenomenon, stated by expert Kris Ruby

The best PR campaigns are those that are cohesively integrated between social media and public relations said by PR expert Kris Ruby

Kristen is an inspiration to upcoming students having achieved success in the field of marketing and communications early in her career. She is a transformative figure within her industry and a passionate entrepreneur.