KRIS RUBY is the CEO of Ruby Media Group, an award-winning PR and media relations agency. Ruby has more than 13 years of experience in the Public Relations industry. She is a sought-after media relations strategist, content creator and public relations consultant. Kris Ruby is also a national television commentator and political pundit covering big tech bias, politics and social media. She is a trusted media source and frequent on-air commentator on social media, tech trends and crisis communications on cable TV. Her research on brand activism and cancel culture is widely distributed and referenced.  She wrote an article for ADWEEK titled “How to Survive a Brand Quarantine” and published a guide on Cancel Culture: The Playbook for Defending Your Brand in a Polarized World.